Magazine article Screen International

Legal Film-Sharing Service Launches

Magazine article Screen International

Legal Film-Sharing Service Launches

Article excerpt

Stockholm-based VoD firm unveils the "world's first legal film sharing service".

Voddler has launched a new service that connects viewers and content owners directly, allowing video streaming to connected devices.

The service, titled Voddler LiveShelf, will also allow users to invite friends to watch the films their films - either uploaded or purchased online - through a feature named ViewShare.

Voddler claims this to be "the world's first legal film sharing service".

The firm has been streaming movies to 1.2 million users across Scandinavia and Spain for the past few years.

It has film partners including Disney, Dreamworks, NBC Universal, Paramount, Warner Bros, Touchstone Pictures, MGM, New Line, Miramax and BBC Worldwide.

Marcus Backlund, Voddler's CEO, said: "ViewShare embraces the fact that people have always lent movies to each other. …

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