Magazine article Screen International

GI Joe 2 Storms into China

Magazine article Screen International

GI Joe 2 Storms into China

Article excerpt

The Asian market's powerhouse status is nothing new, however its ability to shape the box office landscape continued to inspire awe as a $33m opening week single-handedly returned the international box office crown to Paramount's G.I. Joe: Retaliation.

The $40m result includes the entire first week's result from China, which is consistent with the way China currently reports box office debuts.

Oblivion ruled the roost last weekend thanks to a terrific $60m launch and Universal Pictures International (UPI) reported a solid $33.7m second session that elevated the running total to $112m.

Paramount Pictures International's (PPI) G.I. Joe sequel soared past $200m to reach $211.7m with Japan still to come on Jun 8. Active in 13,616 locations in 62 territories, the sci-fi adventure led the way in China on 7,500 sites and in the course of a single week has already overtaken the lifetime gross of its predecessor.

G.I. Joe: Retaliation generated approximately $3m from 101 IMAX screens in China for a per-screen average of more than $30,000.

Brazil was the highest of the fourth-weekend holdovers on $600,000 from 400 theatres for $8.8m. Russia stands at $15.9m, Mexico $13.8m, the UK $11.1m, Australia $10.7m, Germany $10m and France $7.3m.

Hansel And Gretel: Witch Hunters has reached $165.4m and arrives in Italy on May 1. PPI looks likely to maintain an iron grip on the box office for a while. This week it launches Iron Man 3 internationally, one week ahead of the North American debut on May 3.

UPI's Oblivion is playing in 60 territories and arrived in a further nine territories including Poland and South Africa. The sci-fi thriller grossed $1.6m on IMAX screens as the running total climbed to more than $6m on the giant screen format.

The Tom Cruise sci-fi thriller held on to its number one status in most of last weekend's debut market including Russia, where a further $3.5m from 850 propelled the running total to $14.8m. The film grossed $2.6m from 525 in the UK for $12.3m and ranks top in Germany on $2.1m from 580 for $5.5m.

France returned a number four rank as $2.1m from 419 resulted in $7.1m after two weekends. Oblivion ranks top in Spain where $1.7m from 350 pushed the tally to $5. …

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