Magazine article Variety

Global Village

Magazine article Variety

Global Village

Article excerpt


Zombies in India, Brazil TV shifts, Korean digital marketing

1 Russia

What's a religious film fan to do? In mid-March, the Russian Orthodox Church urged followers to give up social media for Lent. So some folks were torn by the news that Tom Cruise had become the first Hollywood star to set up a page on popular Russian social network VK. But the site, set up by entrepreneur Pavel Durov, is OK: It has more than 100 million active users, and 46 million average daily users. Russia's box office was up 10% last year, at $1.2 billion, with the Hollywood studios nabbing a 76% share. Cruise's Oblivion will be released in Russia April 11, before its April 19 U.S. bow.

2 South Korea

South Korean film distrib CJ Entertainment, working with ad agency Cheil, has given a twist to movie posters. CJ placed Wi-Fi-enabled one-sheets around Seoul; when people got near the poster, a notice on their device invited them to the film's home page, where they could see trailers and buy tickets. According to, site traffic for movies using the posters climbed 28.5%, and those users spent 500% more time browsing the sites than folks who entered from other areas of the Web.

3 India

Adlabs Imagica, India's $305 million Bollywood attraction, styled on the lines of Universal and Disney theme parks, is all set to open this month. Its 80 acres features lands like Asiana, Americana and Jambo Africa. One of the rides is based on Mr. India, a 1987 Bollywood family fantasy from Elizabeth director Shekhar Kapur.

This year marks the 100th anniversary of Indian cinema, but zombies have been off the radar all that time - until now. Local auds will get no fewer than three movies on the topic this year. Rise of the Zombie, from helmers Luke Kenny and Devaki Singh, bows April 5, followed by Raj Nidimoru and Krishna DK's Go, Goa, Gone, featuring producer and star Saif Ali Khan as a Russian zombie hunter. Due for release later in the year is Navdeep Singh's Rock the Shaadi, which will also have an accompanying graphic novel.

4 Mexico

Mexicans love wrestling. Donning smackdown masks, Carlos Slim's telco America Movil has acquired exclusive all-platform rights for all Latin America, including Mexico, to the Rio 2016 Olympics. And broadcast behemoth Televisa upped Jean-Paul Broc to exec VP, cable and telecommunications, and promoted Carlos Alvarez to Cablevision CEO. At stake for both companies is the Mexican heavyweight TV/telco crown. Slim will almost certainly pounce on Mexico's two free-to-air licenses, if allowed. Televisa's cable/telco/pay TV lines rep nearly 40% of its revenue, and are its fastest growing business segment: Something worth fighting for.

5 Latin America

Sofia Vergara and partner Luis Balaguer at Latin World Ent. have launched NuevoWorld. a Spanish-language social media/e-commerce website aimed at serving a 200 million fanbasc across the Hispanic U.S., Latin America and Spain. It is building on Vergara's 4.2 million Twitter followers. NuevoWorld rolls off two trends: Internet usage is spiking even faster in Latin America than the U.S.; Latins are twice as likely to buy star endorsements than other folk, or so NuevoWorld says.

6 Brazil/Colombia

Brazilian giant TV Globo will shop its own formats at MipFormats April 6-7, part of Cannes' Mip TV trade fair. Globo formats include its hit Profession Reporter, in which a vet tutors tyros. TV Globo's move marks another step for I-atin America broadcasters, which are moving from exclusively telenovela sales into formats, series and docus. last year, global sales from Colombia's Caracol TV were 51% telenovelas; 45% were shorter-format series. …

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