Magazine article The Hispanic Outlook in Higher Education

McDonald's Joins Forces with Latinos in College and LULAC National Educational Service Centers to Launch the New Webinar Series "Latinos Rumbo Al College"

Magazine article The Hispanic Outlook in Higher Education

McDonald's Joins Forces with Latinos in College and LULAC National Educational Service Centers to Launch the New Webinar Series "Latinos Rumbo Al College"

Article excerpt

OAK BROOK, Ill.

McDonald's has announced the latest extension to its national Hispanic education program with the launch of "Latinos Rumbo al College," a free webinar series developed in conjunction with nonprofit organization Latinos in College (L1C) and LULAC National Educational Service Centers (LNESC). The new webinar series was created to make the college process simple and attainable for both Hispanic students and their parents by leveraging LIC's expertise in developing interactive content that win be delivered in a culturally sensitive way through a trusted community partner and premier educational service organization, LNESC.

The first of the bilingual webinars, titled "On the Track to College." was broadcast live from the LULAC National Convention in Orlando, Eia., in front of an audience of students, parents, educators and community stakeholders.

"As a longstanding partner of Hispanic education, McDonald's understands that some of die main barriers preventing Hispanic students from obtaining a college degree are misconceptions about financing a college education and unfamiliarity with the college application process," said Ciistina Vilella, U.S. marketing director for McDonald's USA. "Through the new 'Latinos Rumbo al College' webinar series, we will reach thousands of Hispanic students and parents with an interactive resource, in English and Spanish, to help them navigate their way to college."

The webinar featured 2009 RMHC/HACER National Scholarship recipient Luis Duran, the son of Salvadoran immigrants who just finished his junior year at Arizona State University where he is studying to become an architect. …

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