Magazine article Variety

Troll Dolls in DreamWorks' Toy Chest

Magazine article Variety

Troll Dolls in DreamWorks' Toy Chest

Article excerpt

With an animated film based on the Troll doll toy franchise already in development, DreamWorks Animation has gone one step further and bought the entire brand, and has tapped American Girl veteran Shawn Dennis to oversee the brand for the toon studio.

Deal with the Dam Family and Dam Things of Denmark makes DreamWorks Animation the exclusive worldwide licensor of merchandise rights for the Trolls, except for Scandinavia, birthplace of the characters, where Dam Things will remain the licensor. …

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