Magazine article Variety

Wide Range Is the Rage

Magazine article Variety

Wide Range Is the Rage

Article excerpt

Tribeca's growth might seem unwieldy to some, but toppers say its 'event' status attracts auds

Welcome to the 2013 Tribeca Film Festival - now what do you want to do first? Watch a demo of a vidgame starring Ellen Page? Check out the family-friendly activities at the street fair? Explore the slate of interactive transmedia projects? Participate in some football agility drills?

Heck, you could even go to a movie.

This year's Tribeca festival, which kicks off April 17, arrives again surrounded by an array of complementary activities that can seem dizzying in the breadth of its industry-focused and community-facing events, screenings, panels and shindigs.

But Tribeca organizers roll their eyes every time the fest gets tagged with the word "sprawling." That's because despite the robust agenda of ancillary fare, the actual slate of films has in the past few years evened out to a relatively manageable 85-90 features.

"It's not sprawling, in terms of the program," insists Geoff Gilmore, the Sundance veteran who became creative director of Tribeca Enterprises in 2009. "But it's because we're doing so much. We don't silo certain things. We try to integrate it all."

The broad scope points back to Tribeca's long-standing commitment to reach beyond the film industry to include the downtown community that the fest was founded in 2002 to help revitalize after 9/11.

"It goes into the whole idea that we are an event," says programming director Genna Terranova. "We know what position we're in and we want to create events that lure people out of their homes and away from their screens. …

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