Magazine article The Spectator


Magazine article The Spectator


Article excerpt


n the days when we had bottles of milk delivered, some tits discovered how to peck through the foil tops and consume the cream beneath. Suddenly all the tits were at it. This illustrated what the alternative scientist Rupert Sheldrake called morphic resonance. Something similar has happened over the past days with the phrase game-changing.

Trevor Kavanagh, in the Sun, commented: 'The local elections delivered a ground-breaking, game-changing, seismic political moment.'

I n the Independent, Donald Macintyre compared 'Ukip's position to that of the game-changing SDP'.


xcept, in the days of the Gang of F our, the obligatory epithet was not game-changing but breaking the mould. That metaphor was used erroneously almost from the outset.

I t had previously meant that someone was a 'one-off', that when God made Shirley Williams, he broke the mould and made no other.

But soon after the SDP got going, many people used the phrase to mean that the Limehouse F our had broken the stereotype, I the mould in which politics was confined.

Similarly, game-changing, since its coining 50 years ago, has meant 'producing a significant shift in the current way of doing or thinking about something'. …

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