Magazine article Stage Directions

Don't Get Left Behind

Magazine article Stage Directions

Don't Get Left Behind

Article excerpt

Just because we're reaching for new audiences doesn't mean we can give up the ones we have

I spend a lot of time online, Whether reading the posts on, chattinq with people on Twitter (@stagedirections) or catching up on theatre news - I'm online a lot. And one of my favorite things to do online is monitor my RSS feeds. RSS stands for Really Simple Syndication, and it's a great way (in my opinion) to keep up with an overload of information. I can sign up for websites to send me a notice whenever they update the site, and I have a central spot to read these updates. It saves me a lot of time. How much time? Well, consider that I have more than 70 RSS feeds for theatre news alone - that's a lot of websites I can take in all at once.

The best tool I have for organizing all of these RSS feeds is Google Reader. It's my home page in my web browser, and I'm constantly referring to it throughout my day. And as of July 1 , it will no longer exist.

When I found this out a couple days ago, I immediately panicked. I started talking on Twitter, and found that all my news junkie friends were panicking, too, and we all tried to find the next best solution. We found a couple, and there might be more on the way. (Check out the video editor's note for some ideas about what might be next.)

But Jacob - I hear you asking - what the heck does this have to do with theatre?

Simple: Don't abandon your audience.

There is an undercurrent to this shutdown, that somehow RSS feeds are out of date. …

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