Magazine article Work & Family Life

Making Your Message Clear, Credible and Confident

Magazine article Work & Family Life

Making Your Message Clear, Credible and Confident

Article excerpt

Making your message clear, credible and confident

If you're making a presentation that's very important to you, it can be tempting to let a slick video or PowerPoint slides do the talking. But when it comes to communicating to a large group, or having a conversation with just one customer, you can't beat a clear, credible, confidently delivered message, says Darlene Price in her new book Well Said!

For the past 20 years, Price has worked as a communications trainer and coach, and she shares her insights in this book. She says we can all learn the qualities and techniques that make exceptional communicators stand out from the pack of forgettable ones (the nervous, the pompous and the mind-numbing, among them).

Price says that anyone whose work depends on communicating (which includes pretty much all of us, to some extent) can develop the skills for making a consistently positive impression and impact on decision makers.

The most important element of every formal presentation, she says, is knowing to whom you are speaking. …

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