Magazine article Variety

Women Still Ignored at B.O.; Panel Blames Franchise Fever

Magazine article Variety

Women Still Ignored at B.O.; Panel Blames Franchise Fever

Article excerpt

Even with the successes of "Bridesmaids," "The Hunger Games" and the "Twilight" franchise, Hollywood's major studios remain reluctant to make movies aimed at females.

That was the common frustration expressed at the April 18 CinemaCon panel, featuring "Bridesmaids" helmer Paul Feig; "Hunger Games" producer Nina Jacobson; Fox exec Vanessa Morrison; Regal Entertainment topper Amy Miles; and Geena Davis, who heads the Geena Davis Institute on Gender in Media.

Jacobson said the relentless pursuit of four-quadrant tentpoles has limited titles for women in service of pursuing the "easily distracted" young male demo. …

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