Magazine article Variety

Hulu Producing Originals

Magazine article Variety

Hulu Producing Originals

Article excerpt

Hulu interim CEO Andy Forssell said the Internet TV venture is now producing original series - such as Eva Longoria's upcoming animated laffer "Mother Up!" - with "midrange cable budgets."

Originals are aimed at a sweet spot of 1 million to 3 million viewers, akin to popular cable skeins, according to Forssell. That's a big enough aud for a show to not be "some crazy obscure thing" but not so large the content must try to reach mainstream viewers.

Forssell was named acting CEO after the departure of topper Jason Kilar last month. …

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