Magazine article Screen International

eOne Adopts Simon's Cat

Magazine article Screen International

eOne Adopts Simon's Cat

Article excerpt

Marking their first foray into brand management of digital brands, eOne will handle worldwide distribution rights for the property across all media including, TV, Home Entertainment, Licensing and Online.

Entertainment One (eOne) has announced it has entered into a partnership with Simon's Cat Ltd. on YouTube megabrand Simon's Cat.

Under the deal, eOne will handle worldwide distribution rights for the property across all media including, TV, Home Entertainment, Licensing and Online.

Olivier Dumont, managing director, eOne Licensing & eOne Family, commented: "This deal marks eOne's first major step towards the development of licensing programs for brands conceived in the non-linear space for a broader audience. Online content is being consumed by audiences around the world like never before, thus creating a unique sort of brand awareness that we're eager to harness.

"The brilliantly funny Simon's Cat is a perfect illustration of this strategic move and while we remain focused on the traditional approach of licensing TV properties, we're excited to embark on this new frontier. …

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