Magazine article Texas Library Journal

PUBLIC RELATIONS Branding IRON AWARDS

Magazine article Texas Library Journal

PUBLIC RELATIONS Branding IRON AWARDS

Article excerpt

Every year, the Texas Library Association honors libraries and library support organization that effectively promote library services. So often, PR activities are seen as an "extra" to daily operations. In fact, promoting libraries and the positive impact they have on our communities, campuses, and state is at the heart of delivering services and ensuring that support for libraries is strong.

The Texas library community has a wealth of talent in the marketing arena. Whether overseeing professional contractors in the design of formal brands and logos or taking the do-ityourself approach in creating buzz through social media, library staff members are successfully publicizing the diversity of programs and services in today's libraries.

We congratulate all of the winners of the 2012 PR Branding Iron Awards competition. We encourage all libraries to submit entries next year to share their best practices with the wider Texas community.

BEST OF SHOW

University of Texas at San Antonio, Spring 2011 Social Media Campaign for National Library Week (Non-traditional media promotions)

Blending virtual activities with physical ones, UTSA created a campus buzz with a slate of social media and live events intended to raise awareness of the libraries' services. The campaign featured a Facebook Check-in Deal, a YouTube video quiz, secret password postings, and meet-ups. The campaign resulted in a 40% increase in Facebook "likes," strong turnout at in-person events, and positive feedback

on the libraries' Facebook page.

CATEGORY WINNERS

Outdoor Advertising

Baybr University, Texas Collection Outdoor Banners

Outdoor banners displayed along The Texas Collection on Baylor's campus promoted the archives through large and intriguing images of archival materials. The banners were exhibited outside the building in high traffic areas and created a stir among students and faculty.

Editorial Strategies

Larry Justiss, SanAngeh Public Library

For many years, Larry Justiss has cultivated local media. From newspapers to TV, Justiss has made himself available to tell the library's story. Hi contributes regularly to the local paper - discussing everything from the latest book additions to programs and services. This is good old fashioned PR at its best - consistent, local, and interesting. In fact, Justiss has been so successful getting the library's activities noted by local media, the Stephens Central Library has been called "Larry's Library" - a testament to the institution and the man working tirelessly to make sure those it serves know about all the wonderful activities conducted on their behalf.

Broadcast Advertising

Bayhr University, Texas Collection

Treasures of The Texas Collection National Public Radio broadcasting began in November 2009 and now continues to air biweekly. Hosted by Dr. Robert Darden, the broadcasts highlight interesting stories of Texas' past and invite writers on the show to share more history about Texas. The half-hour shows are run by The Texas Collection and feature its historical archives.

Broadcast Advertising Honorable Mention

Denton Public Library, Library Larrys Big Day Summer Reading Club Promotion

Denton Public Library teamed up with Denton Television to produce a commercial promoting the library's Summer Reading Club. The commercial featured popular characters from the library's television show: Library Larry's Big Day. Through the promotion, the library achieved record numbers of participants in the summer program.

Non- Traditional Media Honorable Mention

Nancy Jo Lambert, Ruth Bor char dt Elementary

Librarian Nancy Jo Lambert created a new look and feel for her school library. …

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