Magazine article Screen International

Village Roadshow Invests in Irresistible

Magazine article Screen International

Village Roadshow Invests in Irresistible

Article excerpt

VREG is taking an undisclosed stake in Irresistible. In addition, VREG CEO Greg Basser will join the Irresistible board.

Village Roadshow Entertainment Group (VREG) has become an investor and partner in Hong Kong-based production outfit Irresistible Films.

VREG is taking an undisclosed stake in Irresistible. In addition, VREG CEO Greg Basser will join the Irresistible board. Ivy Ho, who has managed Irresistible for the past three years, has been promoted to managing director.

Irresistible was founded in 2008 by Edko Films' Bill Kong, Hamon Investment Group's Hugh Simon and Japan's Avex Group to work with new filmmakers on projects with strong box office potential.

The company is currently developing Cold War 2 with directors Longman Leung and Sunny Luk - the sequel to their 2012 action thriller that was a big hit in Hong Kong and China. …

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