Magazine article Variety

Chernin Charges Into Social Media With '@SummerBreak'

Magazine article Variety

Chernin Charges Into Social Media With '@SummerBreak'

Article excerpt

Who says a reality show has to air on TV?

The Chemin Group is producing an audacious new unscripted series that will be distributed entirely on social-media platforms instead of having a home on TV, according to sources familiar with the production.

The series, titled "©SummerBreak," will play out largely on four platforms: Twitter, where Peter Chemin sits on the board of directors; and Tumblr, where he is among the investors; as well as YouTube and Instagram. Production has just begun, and the launch is anticipated this summer with AT&T onboard as sole sponsor and financial backer.

"@SummerBreak" follows a group of real-life graduating seniors culled from high schools in Los Angeles for eight weeks before they depart for college and elsewhere. …

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