Magazine article Variety

Fanfare for the Femme Fatale

Magazine article Variety

Fanfare for the Femme Fatale

Article excerpt

Multiple trailers for The Canyons play up the Lohan factor and tawdry B-movie noir elements By Erin Maxwell

FILLED WITH intrigue and suspense, the story follows a beautiful troubled former ingenue as she follows a path of possible self destruction ... and that's just the casting Lindsay Lohan.

The saga behind the making of Bret Easton Ellis' modern-day film noir The Canyons is perhaps just as tawdry as the plot itself. Since the first day of shooting, The Canyons has been a dream come true for TMZ editors: naked scene shoots, screaming matches, porn stars and, of course, the media's ever-present anticipation of Lohan's next potential misstep.

Which begs the question: How do you market a film where the production overshadows the story?

First you have to have a writer, a producer and director willing to play with traditional concept of trailers. Then you given them some chutzpah.

But before there was marketing, there was financing, and the trio had to figure out a way to raise coin for their micro-budget pic.

In June, the first teaser trailer for The Canyons hit the Internet. Set to the music of the Dum Dum Girls, the slow rhythmic beat of the song Coming Down paired with iconic City of Angels landmarks to inspire Angelenos to pry open their wallets and give generously to The Canyons' Kickstarter campaign. In the end, 1,050 folks gave $159,015 to producer Braxton Pope, director Paul Schrader and writer Ellis to make their movie, which features the legit debut of porn stud James Deen.

'T worked with director Joey Valenti on the first trailer, and he brought a new dimension to it," Pope says. "People wanted to know more about the song, the Dum Dum Girls and the movie, because at that point, it didn't have a cast."

In December, after filming was complete, the trio released agrindhouse-style trailer for The Canyons, which followed a 1970s exploitation-style template usually reserved for the likes of Quentin Tarantino and Robert Rodriguez. …

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