Magazine article Variety

Sherpas at Your Service

Magazine article Variety

Sherpas at Your Service

Article excerpt

Osito iPhone, free I Sherpa Android, free

Step aside, Siri, you've got competition. Osito, a new voice-controlled personal assistant app for mobile devices, relies on predictive technology to alert you how long it will take to travel somewhere, pull up updated weather reports or retrieve your hotel reservation at the airport so you don't have to spend time searching for it - data it thinks you'll need, based on your behavior, bookings and calendar appointments. Android phones offer something similar through Google Now, which, like Siri, is pre-set, and doesn't require an app to open.

Created by former Google AdWords product manager Bill Ferrell, and recently backed by $1.1 million in new funding from investors including Google Ventures, Osito is ironically only available for the iPhone, although there are plans to expand its availability.

The app has some interesting competition outside of Siri and Google, however.

Sherpa, another virtual assistant, is headed Stateside after building a following in Spain and Latin America.

Available for Android devices, the app aims to limit the dependency on search engines, and pulls up information rather than links. …

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