Magazine article Variety

Scenes from a Deposition

Magazine article Variety

Scenes from a Deposition

Article excerpt

Ari Emanuel sheds light on fierce competition among agencies and the mindset of uber-percenters.

On Sept. 21, 2010, attorney Howard Rubinroit, representing developer George Comfort & Sons, questioned Ari Emanuel in the dispute over WME's decision not to move into new Beverly Hills digs that had been commissioned by WMA prior to its 2009 merger with Endeavor. Variety obtained a transcript of the deposition, which offers a glimpse into the competitive instincts of uber-agents.

WME's position was that the developer's decision to allow the Gersh Agency to lease adjacent space violated the contract. Why? Let Emanuel explain.

Rubinroit: How does the fact that they're there affect what WME's operations would be if it took possession pursuant to the lease?

Emanuel: They're a direct competitor to me.

R: Anything more than that?

E: I know you don't think it's a big deal. They're a direct competitor to me.


E: That is a big deal.

R: And why is it a big deal?

E: Because they're a direct competitor to me. …

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