Magazine article Screen International

eOne to Acquire US Brand Agency Art Impressions

Magazine article Screen International

eOne to Acquire US Brand Agency Art Impressions

Article excerpt

Entertainment One (eOne) is expanding its licensing business by announcing plans to acquire US-based brand and licensing agency Art Impressions, led by founder and owner Cindy Bailey.

Calabasas, California-based Art Impressions complements eOne's existing licensing division and brings expertise and a proven track record in the US market as well as well as the International lifestyle brand management business.

eOne's US licensing activity has included Peppa Pig.

"This is a transformational period for our Licensing business. Cindy and the team bring a wealth of knowledge and experience to our business in the lifestyle brand management world, particularly in North America which represents 65% of their current business, and the combination of our portfolios and abilities means endless potential for growth," said Olivier Dumont [pictured], Managing Director, eOne Licensing & eOne Family. "Art Impressions will truly illuminate the potential that the eOne infrastructure offers as our Film, TV and Music teams source the very best content which can now be brand-managed beyond traditional means of exploitation. …

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