Magazine article Variety

REMEMBERED: Joyce Brothers

Magazine article Variety

REMEMBERED: Joyce Brothers

Article excerpt

Pop psychologist started out on a gameshow and hit sitcoms, played herself in films

Joyce Brothers, the pop psychologist who pioneered the television advice show in the 1950s and enjoyed a long and prolific career as a syndicated columnist, author, and television and film personality, died May 13 in New York City. She was 85.

Brothers gained fame on gameshow The $64,000 Question, and went on to publish 15 books and cameo as herself on TV shows. She visited Johnny Carson on The Tonight Shoiv nearly 100 times.

The way Brothers liked to tell it, her multimedia career came about "because we were hungry."

Brothers became the second person to ever win the top prize on The $64,000 Question. The show quizzed contestants in their chosen area of expertise, and Brothers memorized 20 volumes of a boxing encyclopedia.

Brothers tried her luck again on the $64,000 Challenge, answering each question correctly and earning the dubious distinction as one of the biggest winners in the history of television quizshows. …

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