Magazine article Screen International

CineEurope News Day 1: AAM, Dolby, Odeon/UCI, IMAX, More

Magazine article Screen International

CineEurope News Day 1: AAM, Dolby, Odeon/UCI, IMAX, More

Article excerpt

UPDATED: News roundup from CineEurope's first day.

RealD goes bigAs reported earlier, RealD has unveiled its new large-format offering, LUXE. (Full story here.)

Christie pacts with Turkey's MARSMARS Entertainment Group's Cinemaximum cinemas across Turkey have signed a deal to use Christie digital cinema projectors. This agreement was made in conjunction with Astel, Christie's key partner in the region, comprising 414 new digital cinema projectors. There are 59 Cinemaximum multiplexes in Turkey and the deployment will take three months.

AAM adds German sitesArts Alliance Media's flagship TMS software Screenwriter will be deployed on 41 screens across 4 sites by Germany's UFA Cinemas. The cinemas are in Düsseldorf, Dresden, Stuttgart and Recklinghausen. The software manages all aspects of digital cinema operations. The pact marks the first deal under the new AAM/dcinex reseller partnership in Europe. UFA has an existing virtual print fee deal with dcinex and will continue to receive maintenance and technical support from the company.

Dolby Atmos moves into more Odeon/UCI sitesOdeon and UCI Cinemas Group announced plans to install Dolby Atmos in 27 cinema screens across Europe. …

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