Magazine article Screen International

Shaken and Stirred at CineEurope

Magazine article Screen International

Shaken and Stirred at CineEurope

Article excerpt

Trolling the tradefloor at CineEurope, this reporter enjoys the thrill of a moving seat at D-Box.

Among the popcorn machines, ticket printers and cinema lightbulbs on offer on CineEurope's trade floor, there was also something of an exciting demo from a company called D-Box. The outfit, headquartered in Quebec, builds seats that are programmed with movements and sensations to complement the action on screen. D-Box had a mini cinema set up for exhibitors to try out the technology with their own bums in seats. They showed footage of Fast & Furious 6, so that the seats dip, drop, shake and lean and give the sensation the viewer is experiencing the action seen on screen - think of it as a cross between a massage chair and a roller coaster. That's to say SOME of the action, you don't get thrown to the floor in a car crash. While I'm not sure my body could take a whole film of car chases, the sensations did add to the viewing experience and made for quite a fun cinematic experience. …

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