Magazine article Variety

Lopez Helps Baby Label Grow Up

Magazine article Variety

Lopez Helps Baby Label Grow Up

Article excerpt

J Lo's new producer, 'RedOne; speaks out

When pop producer Nadir "RedOne" Khayat made Jennifer Lopez the first new signing for his 2101 Records imprint (or as he calls it, "my little baby label") weeks after signing a partnership deal with UMG's Capitol Records Croup, it represented the repayment of a old favor, even if he was the only one aware of it.

Back before his all-conquering hits with Lady Gaga, Khayat was an aspiring producer who'd recently left Europe to try and make it in the States, with little to show for his efforts.

"I was at a very low point in my career, broke, negative cash, newly married, sleeping on an air mattress in a bare apartment in New Jersey, and I was offered a spec remix on a Jennifer Lopez song," he recalls. "I didn't get the job, so I wasn't paid cash, but I was given hope. The work I did opened the door for me at her label, Epic Records, and led to more work, which became the beginning of my career in the U. …

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