Magazine article Screen International

Sky Confirms 3D Commitment

Magazine article Screen International

Sky Confirms 3D Commitment

Article excerpt

BSkyB affirms commitment to 3D programming in wake of BBC deciding to ditch the technology.

BSkyB has reaffirmed its commitment to 3D programming, with a focus on big events, despite broadcasters such as the BBC turning their back on the technology.

Sky 3D director John Cassy said that as of last week more than half a million Sky TV customers had signed up to watch 3D content, its strongest quarter of growth since launch in 2011.

"We recognise that at this stage in its development 3D isn't for everyday viewing, like on a standard TV channel. This is why we continue to believe it is about focusing on big events where the technology really benefits viewers," said Cassy.

The move comes after the BBC decided not to renew its two-year 3D programming pilot beyond the end of 2013. BBC science and natural history commissioner Kim Shillinglaw said last week that a Doctor Who anniversary special and Amazon Rainforest series Hidden Kingdom would be its last 3D projects. …

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