Magazine article Screen International

Wheatley: I'd Repeat Simultaneous Release

Magazine article Screen International

Wheatley: I'd Repeat Simultaneous Release

Article excerpt

Ben Wheatley has said he would repeat the simultaneous release strategy that accompanied A Field in England following the results of its performance.

The psychedelic horror film was released in cinemas, on DVD, free TV and VoD on the same day [July 5] - the first time a feature had been released simultaneously across that number of platforms in the UK.

Speaking after a screening at the Phoenix Cinema in London last night, Wheatley said: "You need to look at the reality of what could have happened. What was the other version of this story. It would have got a release at the ICA and a couple of other screens before disappearing until we got some DVD reviews. Then it would have gone again before it came on Film4.

"As it was, half a million people saw it that weekend and we sold out nine cinemas for the Q&A. That side of it was ace.

"For a very difficult, arty film like this, it was the best we could have hoped for. We were really chuffed and the reaction was really positive. …

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