Magazine article Screen International

Prime Focus Selects Avid

Magazine article Screen International

Prime Focus Selects Avid

Article excerpt

Global post production house becomes the latest facility to select Media Composer 7 to power its creative workflow.

Prime Focus has selected Avid to power its creative workflow in its UK broadcast facility.

The investment, made through, installed and supported by Avid Elite Reseller Tyrell, comprises 30 Avid Media Composer 7 seats with Mojo DX interfaces and three Avid Symphony Nitris systems.

This implementation will enable the global post production house to speed up the creative process and work more efficiently across multiple projects to deliver a seamless client experience, as well as being flexible to meet the ever-changing demands of the media landscape.

"When a client comes to Prime Focus they expect us to be using the best-in-class creative solutions," commented Rowan Bray, managing director of Prime Focus UK. "Avid is the industry standard for the post industry, so having its technology at the heart of our facility means clients will have an enjoyable and faultless experience with us, every time. …

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