Magazine article Screen International

RealD Inks New UME China Deal

Magazine article Screen International

RealD Inks New UME China Deal

Article excerpt

Deal will see an additional 50 screens equipped with RealD 3D technology across UME's Northern China locations.

RealD and UME International Cineplex have agreed a new deal that will see an additional 50 screens across UME's Northern China locations equipped with RealD 3D technology.

The new deal will see a total of 100 RealD 3D equipped screens across UME's circuit, when combined with the 50 current RealD 3D installations at UME's Southern China locations. In addition to the expanded agreement, RealD has become the exclusive circuit wide 3D technology provider for UME.

Installations across the Northern China locations have already begun.

See-Yuen Ng [pictured], founder and chairman of UME International Cineplex, commented: "Currently, the world's brightest 3D projection technology is provided by RealD. …

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