Magazine article Screen International

Cineworld, IMAX Expand Agreement

Magazine article Screen International

Cineworld, IMAX Expand Agreement

Article excerpt

Agreement will see a new IMAX theatre added at an as-yet-undetermined location, and the installation of IMAX's next-generation laser digital projection technology at the Glasgow Science Centre.

IMAX Corporation and Cineworld Group PLC have announced an expansion of their revenue sharing agreement.

The agreement will see an IMAX theatre added at a location yet to be determing, and the installation of IMAX's next-generation laser digital projection technology at Glasgow Science Centre's IMAX theatre. It also brings Cineworld's IMAX commitment to 13.

Crispin Lilly, vice president of business affairs, Cineworld Group PLC, commented: "Cineworld is delighted to add another IMAX theatre to our circuit and to install IMAX's upcoming laser solution at the Glasgow Science Centre, which will allow us to present the full spectrum of IMAX content. …

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