Magazine article Screen International

UIP's Liv Jacobsen Dies Aged 66

Magazine article Screen International

UIP's Liv Jacobsen Dies Aged 66

Article excerpt

UIP and Paramount issue joint statement calling Jacobson's death "a tragic and heartfelt loss".

Liv Jacobsen, general manager of UIP (United International Pictures) Norway, has died after after suffering a stroke on Sunday night [Sept 8]. She was 66.

Jacobsen attended the Norwegian International Festival in Haugesund last month, where mayor Petter Steen Jr awarded her the Playing Faun, the city's honorary prize, for many years of support of the festival.

"We are just one of many in the industry that are shocked and saddened by the news," said Guttorm Petterson, CEO of SF Norge and the Norwegian Distributors Association. "Liv has meant a lot to the film business, both as head of UIP and as a member of our associatio."

Jacobsen started as head of publicity at CIC, which in 1982 changed names to UIP; between 1986-1988 she ran her own public relations agency, before returning as general manager. Between 2006-2012 she was also head of UIP Sweden.

Her marketing efforts are still talked about. …

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