Magazine article Work & Family Life

A Good Cold Cereal Can Be Hard to Find

Magazine article Work & Family Life

A Good Cold Cereal Can Be Hard to Find

Article excerpt

Atypical U.S. supermarket stocks more than 100 varieties of cold cereal, all of which claim to be wonderful for one reason or another. Unfortunately, there's a direct correlation between dollars spent by cereal companies on advertising and the least nutritious products.

So, if you enjoy a breakfast cereal-and especially if you have children-it's a good idea to do a little homework. Check out the websites cereaKacls.org from the Rudd Center for Food Policy at Yale University and hsph.harvard.edu/nutritionsource from the Harvard School of Public Health.

Here's some of what you can learn:

Overall nutritional quality has improved for 13 heavily advertised brands. They now have less sodium, less sugar, and more fiber. General Mills improved the quality of all its child-targeted brands. …

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