Magazine article Variety

Men Matter Most for Fox Sked Moves

Magazine article Variety

Men Matter Most for Fox Sked Moves

Article excerpt

FALL FOLLIES

Net takes aim at core audience with action-dramas, edgy laffers

Fox, coming off a rough season, is returning to its roots this fall by making a more overt attempt at attracting men.

And this may be the opening the net needs, especially in drama, where it's planning two new testosterone-tilting hours on Monday, a night where its rivals have increasingly gone female.

It's also gunning for guys in comedy, and its Andy Samberg-Andre Braugher vehicle "Brooklyn Nine-Nine" is among fall's most promising new laffers.

After wearing the demo crown for eight years, it took a tumble last season and settled for second - down 18% in regular-program 18-49 averages (though still tied with CBS for first).

Its problems were widespread too, with declines of 15% or more on four of five weeknights. "New Girl" slid in its

second season, while "Glee" and "Bones" declined further.

Of course, Fox's fall fate hinges mostly on how "The X Factor" returns in season three. The music competition, which comprises all of the net's Wednesday sked and half of Thursday, was down 20% in 18-49 last season (and "American Idol" followed with even steeper declines).

Fox still won Wednesday in 18-49 and was second to CBS on Thursday, but another year of declines could have it questioning whether it wants to devote so much sked space to both shows - something that limits its options.

Though it's launching two dramas on Monday, Fox is smartly using "Bones" as a lead-in to "Sleepy Hollow" before it asks the vet to anchor Friday in November. Around the same time, after Fox's coverage of the World Series, "Almost Human" will join "Sleepy Hollow" on Monday.

Fox has had a couple of spectacular Monday-at-9 fall failures in recent years - "Lone Star" and "The Mob Doctor" - but has scored with male shows there.

"24" was a mainstay in the second half of the season, and "The Following" shined earlier this year - the net's only real bright spot in the 2012-13 season. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.