Magazine article Variety

TV Tyros

Magazine article Variety

TV Tyros

Article excerpt

Emmett/Furla scores with frehsman lineup

While Emmett/Furla stands as a powerhouse shingle in the feature film world, the company's recent venture into television space is like a return to elementary school, according to Randall Emmett.

"It's a new world, and we're learning all over again," Emmett explains. "I'm a total amateur in the TV business... But right now it's a magic time for television, and we wanted to wait until that right moment to get involved."

Amateurs or not, Emmett and partner George Furia have already landed a straight-to-series order from Starz for Mark Canton and Curtis "50 Cent" Jackson drama "Power." Beach drama "SAF3" is lensing a hefty episode load in South Africa and has pacted with Tribune Broadcasting for a syndication deal.

The Emmett/Furla TV arm also has numerous scripted projects in the development pipeline aimed toward both the network TV and cable space, along with docuseries and gameshows spearheaded by an unscripted pact with Maria Menounos and Keven Undergaro.

Though Emmett and Furia, who share the co-CEO title, are newbies to the smallscreen realm, their partnership runs 15 years deep in the film space, and Emmett jokingly refers to the pair as an "old married couple." Their extensive experience financing feature films has served them well as they embrace the smallscreen.

"The TV finance model mirrors our film finance model," says Furia, who notes the importance of "pre-selling foreign territories" and "filming in a tax credit state or country."

Leveraging international sales opportunities with tax credits, as Emmett/ Furia has done with co-financed series "SAF3," "reduces our exposure, limiting the equity needed to approximately 25%30% of the budget to fund the project," says Furia.

While the financial models for Emmett/Furla's film and TV biz may echo one another, Emmett sees the sheer content load to be a key difference between the two showbiz realms. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.