Magazine article Screen International

Games Companies Tap Social Media

Magazine article Screen International

Games Companies Tap Social Media

Article excerpt

End users are increasingly sculpting the strategies of gaming companies through social media.

That was the overriding message from a panel of games experts at the Abu Dhabi Media Summit today.

"The biggest focus for us over the past four years has been a lot more engagement with our gamers and embedding their feedback into our strategy," said Nicolas Aqqad, Arabic community manager, Sony Computer Entertainment.

"For a lot of reasons, engagement makes sense," agreed Andy Kleinman, chief business officer, Scopely.

"Assuming anything in this market is almost suicidal," explained Aqqad. "Users know they have power and a loud voice. You can build so much more positive engagement by asking them and building a relationship with them."

The panel also highlighted a number of innovations within gameplay that offer gamers and advertisers alike opportunities to connect with other gamers.

"Your friends will be able to upload images onto the billboards within racing car games, for example" explained Aqqad. …

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