Magazine article Screen International

Mobile Start-Up Scoops ADMS Prize

Magazine article Screen International

Mobile Start-Up Scoops ADMS Prize

Article excerpt

An innovative service that provides people with emergency mobile phone credit was the winner of an Orange-backed competition for start-up businesses at the Abu Dhabi Media Summit.

Comzafrica, which allows people who have no credit to make emergency calls from anywhere in the world, was awarded 37,000 AED ($10,000) during the final session at the three-day event.

The service saw off competition from four other start-ups - Zaytouneh, Madfoo3at, Wixel Studios and dSquare - to scoop the investment, after each took part in a Dragon's Den-style pitch in front of a panel of judges.

The experts analysed the pitches according to a series of criteria.

The panel included Jacky Abitbol, VP Corporate Development, Orange; Tamer Ahmed, Orange Cairo, iLab; Nathalie Boulanger, Orange Start-up Ecosystem Director; Ahmed El Alfi, Founder and Chairman, Sawari Ventures; Yousef Hamidaddin, Chief Executive Officer, Oasis 500; Gilles Lapierre, SVP Investment, Du; and Sherif Safwat, Executive Director, 21st Century Digital Arabia. …

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