Magazine article Campaigns & Elections

Seminars & Events

Magazine article Campaigns & Elections

Seminars & Events

Article excerpt

We're heading West for our inaugural CampaignTech West conference in Francisco, California on Oct. 29, and we're offering readers a registration discount. Join us to gain behind-the-scenes perspectives on digital communications strategies and connect with the heavy-hitters of digital politics and advocacy.

Our agenda highlights the latest trends in outreach and engagement, targeting with social advertising, building apps for advocacy, and more. Register at www. campaigntechconference.com and use promo code CECTW2013 for a registration discount.

9:00-9:35 am

REGISTRATION & BREAKFAST

Broadway Studios, 787 Broadway San Francisco, CA

9:40-10:00AM

KEYNOTE PRESENTATION

Main Ballroom

10:15-11:15AM

SHIRTLESS BIDEN, KITTENS, AND YOLO: HOW TO MAKE POLITICS GO VIRAL

In our cluttered new media world, ensuring your content breaks through the noise is getting a lot tougher. Learn how individuals and organizations have embraced political humor and the art of being personal in the public sphere to go viral and make themselves heard.

Speakers: Caitlin Frazier, Social Media Editor, Think Progress (Moderator) Benny Johnson, Viral Politics Editor, Buzzfeed

Katie Harbath, Public Policy Manager, Facebook

Julie Samuels, Mark Cuban Chair to Eliminate Stupid Patents, Electronic Frontier Foundation

11:30 AM-12:30 PM

DONT ARGUE, STRIKE A CHORD: THE ART OF STORYTELLING AND DIGITAL MULTIMEDIA

People don't like to be talked at or argued with. Recruiting and engaging your audience means you have to strike a chord, not just present the facts or make a strong argument. If you want to be persuasive, you have to understand the laws behind a good narrative.

Speakers: Lyndsey Fifield, Co-Creator of "Hey Girl It's Paul Ryan" & Social Media Manager for Hiring Our Heroes (Moderator)

Caleb Brown, Director of Multimedia, Cato Inst itute

Lee Doren, Director of Research and Outreach, CRAFTj Media/Digital Andrew Heaton, Vice President of Rainsworth Productions and Moving Picture Institute Fellow

Tom Serres, Founder and Chief Rally Officer, Rally.org

1:30-2:30 PM

INTEGRATED ONLINE CAMPAIGNS: THE HOLY GRAIL OF DIGITAL POLITICS

Digital took a giant leap forward during the past election cycle. Our panel of thought leaders will breakdown the trends and show you how to capitalize on the newest tactics - from voter-file targeting to enhanced engagement strategies. …

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