Magazine article Variety

Sunshine Cinema Manager Welcomes Double Duty

Magazine article Variety

Sunshine Cinema Manager Welcomes Double Duty

Article excerpt

Nicholas Isani keeps Gotham theater running, and weeknights he rolls out the red carpet

JOB DESCRIPTION

Nicholas Isani really works two jobs as manager of Gotham's Sunshine Cinema on East Houston Street. During the day, he's the exhib's g.m. - managing employees, paying bills, arranging showtimes, ordering the concession food. But by night, he puts on the pizzazz, becoming marketing manager in charge of organizing and hosting red carpet movie premieres and private rentals. The trick; He tries book as many private rentals as possible on weekday nights, thens turn the place back into a regular movie theater on the weekends.

SPECIAL CHALLENGES

To keep things running smoothly at premieres, Isani says he aims to foster order and routine, but also says it's important to be agreeable to those renting the venue. "Our attitude with anybody - but especially high profile events - is to say yes to everything," he says. "If someone wants to hang something on our wall that's going to rip the paint off, where most people's answer would be no, we say it's not going to take us much time to repaint."

RED CARPET RIDE

Red carpet events have included "The Hangover Part II," several "Twilights," "The Place Beyond the Pines," "This Is the End," "I'm So Excited" and "Pussy Riot: A Punk Prayer," to name a few. He's worked closely with Snoop Lion on the premiere for docu "Reincarnated" (during which the rapper changed his name from Snoop Dogg) and has booked listening parties for album releases. "Def Jam (Recordings) has done a couple of screenings here," he says. …

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