Magazine article Screen International

Breaking through in China

Magazine article Screen International

Breaking through in China

Article excerpt

The most striking fact I learned about the Chinese film industry this year is that more than 700 local films are produced each year.

Only a fraction of those break through at the box office, of course, but the ambition and output has to be admired.

No wonder Chinese producers don't really worry about making films for international territories, because they have so much potential at home.

If Lost In Thailand can make $200m in China - admittedly surpassing any expectations - it doesn't need to travel.

The way in

The more complicated question is how Western companies can tap into China's giant market - the box office could hit $3.5bn this year.

The frenzied hype of the past few years is now settling down, and these companies need to figure out how to approach real business in a smart way. Outfits that have set up Chinese outposts in recent months include Wild Bunch and IM Global.

Western companies aren't just trying to fill their coffers with any renminbi they can find, they know the most important thing is a trusted, reputable Chinese partner. For instance, Exclusive Media is working with Talent International on Skiptrace starring Jackie Chan. …

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