Magazine article Screen International

Hitting Close to Home at AFM Pitch Conference

Magazine article Screen International

Hitting Close to Home at AFM Pitch Conference

Article excerpt

Experts Tobin Armbrust and Cassian Elwes advised aspiring filmmakers to be specific in their pitches to executives, as they listened to the aspiring filmmakers propose their passion projects at the AFM Pitch Conference yesterday.

Armbrust, president of worldwide production and acquisitions for Exclusive Media, asked one pitcher to add in "more specificity in plot and more specificity in tone."

Armbrust advised: "You need a point of access for the audience. People love detail, it's what makes certain movies really work." He added: "If you were pitching Billy Elliott you'd give details of a few specific scenes."

Producer-agent Elwes advised another slightly generic pitcher: "It might be helpful to say, this is the kind of actor I'm thinking of."

He added, "I usually hate it when pitches reference other films too much. But you could reference other films to give a sense of the kind of film you're envisioning. That starts to make us think, 'that's the style.'"

Things hit a little close to home when one man pitched a buddy comedy called My AFM, about a washed-up former agent and an aspiring young writer whose paths cross as they try to pitch a project at AFM. …

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