Magazine article Screen International

Digital Distribution Debated in Rome

Magazine article Screen International

Digital Distribution Debated in Rome

Article excerpt

Execs from Curzon and Magnolia Pictures discussed digital models at the Rome Film Festival.

Online film distribution today came under the spotlight on The Business Street, the industry side of the Rome Film Festival.

The conference, entitled The Era of Digital Distribution: New Models of Distribution and Enjoyment, tackled the ongoing changes around viewing and promoting film online.

The first session was introduced by the general manager of the Fondazione Cinema per Roma, Lamberto Mancini and included a discussion moderated by Alain Modot (Media Consulting Group), with speakers Von W. Johnson (VJA Consulting), Erik Lambert (The Silverlining Project) and John Von Thaden (Magnolia Pictures).

The panel said the prospect of a VoD window before theatrical is no longer a threat to the cinema - as many tend to fear - but can act as a promotional tool for the film.

Day-and-date distribution was also said to have its advantages, taking films to viewers in more geographically disadvantaged areas. …

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