Magazine article Screen International

ASAP to Produce Jala's the Spark

Magazine article Screen International

ASAP to Produce Jala's the Spark

Article excerpt

EXCLUSIVE: France's ASAP Films has boarded Rajesh Jala's The Spark (Chingari) at NFDC Film Bazaar 2013. Selected for NFDC Screenwriters' Lab and Co-production Market, the project also won the Incredible India award announced on the closing night of Film Bazaar.

"Set in Banaras [Varanasi], Chingari is visually a very appealing story and the characters are typically Indian," said Cedomir Kolar, one of the founders of ASAP Films, which co-produced Ritesh Batra's award-winning film The Lunchbox.

"One thing I have understood after the success of The Lunchbox is that the only way to cross over internationally is to have a very local story."

"I know that things do not repeat in our business but it was here at Film Bazaar two years ago that I met Ritesh [Batra]. A little bit of superstition does not harm," he said. …

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