Magazine article Screen International

Distrify, SDI Launch Film Gifting Scheme

Magazine article Screen International

Distrify, SDI Launch Film Gifting Scheme

Article excerpt

At IDFA, Distrify and the Scottish Documentary Institute have announced today a new 'film gifting' scheme called Pay-It-Forward.

The new initiative kicks off with the online release of Maja Borg's Future My Love (website here), about futurist Jacque Fresco's new economic and social model.

This scheme is a continuation of the online distributor's 'portable fundraiser' project - a collaboration with Scottish Documentary Institute with backing from Nesta.

People will be able to pay a small fee to send a link to a friend or stranger to watch a film for free.

Distrify noted: "Viewers may buy for one or more people, or even an open invitation for viewers around the world to see the film if the 'giver' feels it is a film that should be shared and seen by many."

Peter Gerard, CEO of Distrify, said: "This is the first time the Pay-it-Forward concept has been used for film distribution. We are excited about all the possibilities for filmmakers to increase awareness and reach for their films. Often film-fans want to share their love of a film by asking others to watch it, and thanks to the new Pay-it-Forward function, they can give the film to anyone, even people they don't know. …

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