Magazine article Screen International

MBI Adds BRAD to Its Portfolio

Magazine article Screen International

MBI Adds BRAD to Its Portfolio

Article excerpt

Screen's parent company Media Business Insight Limited (MBI) today announced that it has welcomed BRAD Insight (BRAD) to its media portfolio.

MBI is a successful and growing media business that already owns Broadcast, Screen International and shots, the market leading brands for the TV, film and advertising industries.

BRAD offers media owners, agencies and advertisers a range of planning and intelligence products to help find clients and contacts. Its online resources give its customers the edge - enabling them to be more successful, by knowing who to contact, how to win new business and deliver more effective campaigns.

MBI was separated out of EMAP to become a standalone media business in 2012.

"When MBI was founded we said we wanted to focus on growing our subscribers and building up our data products. …

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