Magazine article Variety

Hired

Magazine article Variety

Hired

Article excerpt

Legendary Entertainment has named Emily Castel chief marketing officer, seven months after the company said it would buy Five33, the marketing agency she founded. Castel also worked with Paramount and Universal on campaigns for "Star TYek Into Darkness" and "Oblivion." She will now focus on campaigns for Legendary's films, which include "Godzilla" and "Warcraft."

Fox Home Entertainment has tapped Julia Howe as senior VP, brand marketing, North America. In her new role, She will oversee North America brand marketing for all new, live-action releases for Fox Home Entertainment. Her first pics include "The Wolverine" and "Percy Jackson: Sea of Monsters." Howe most recently served as marketing director for the Associated Press.

CBS Corp. has tapped Larry Tu as senior exec VP and chief legal officer. He will oversee all legal matters related to CBS and its divisions. Tu will migrate in January from Dell, where he spent nine years, and before that served as NBC Universal general counsel for three years. He will succeed the retiring Louis J. Briskman. In addition, CBS Corp. has upped Mickey Carter to senior vice president, television networks distribution. Carter will bolster CBS' team of negotiators and assist in the multiplatform growth and distribution strategies for all CBS-owned properties.

Al Jazeera America has named Dawn Bridges exec VP of corporate communications. Bridges, a former head of communications for both Time Inc. and Warner Music Group, has also run an independent communications consultancy.

Turner Broadcasting System Asia Pacific has named Ricky Ow president. He will have executive oversight for all entertainment and kids networks, the digital and media services offered, the distribution of CNN's services in that region, and all licensing and merchandising activity in the Asia Pacific area. …

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