Magazine article Information Today

Conversion Conversation: EPUB 3 and Publishers

Magazine article Information Today

Conversion Conversation: EPUB 3 and Publishers

Article excerpt

AteBook Architects, most publishers are still receiving ebooks in EPUB 2 format Chief ebook architect Joshua Tallent explains to his customers that they can't just ask for an ebook-they have to know where they want that ebook to be sold, so Tallent can create a file that works with as many reading systems as possible. "I don't see retailers changing their approach across the board to be all exactly the same. ... My bigger concern is getting publishers to recognize that they're not going to be able to just create a single file that's going to work everywhere In the future."

According to Tallent, "Ina lot of cases, when publishers come to us with video-enhanced ebook Ideas, they want to be able to sell [them] on... every platform, and unfortunately that's just not technically possible at the moment." Most EPUB 3 files he creates end up selling only in the Apple iBookstore because Apple has EPUB 3 functionality. "What I would hate Is for us to build this really nice EPUB 3 file, and for It never to sell because no one can actually use It. …

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