Magazine article The CPA Journal

PCPS Survey of Small Business

Magazine article The CPA Journal

PCPS Survey of Small Business

Article excerpt

The annual survey of small-business executives conducted by the Private Companies Practice Section (PCPS) of the AICPA provides important insights into the thinking of this important segment of the U.S. economy. Two hundred fifty-seven small businesses responded to the March 1992 survey from a group of 2,000 firms with total revenues ranging from $500,000 to $25 million. Questions ranged from the economy and prospects for the future to what qualities were most highly regarded in CPAs.

Almost three-quarters of the respondents feel the economy will rebound with the next year. As an indication of their optimism, 63.4% projected revenues for their businesses for 1992 would be higher than for 1991. However, only 53.7% of those responding from the Northeast anticipated increased revenues.

Nearly two-thirds of the respondents felt they have been hurt by the recession. In response to steps they had taken to combat the effects of the hard times, the respondents reported the following strategies:

* Reduce non-personnel expenses--78. …

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