Magazine article Times Educational Supplement

My Best Lesson - Liquid Assets in the Form of Mocktails: News

Magazine article Times Educational Supplement

My Best Lesson - Liquid Assets in the Form of Mocktails: News

Article excerpt

Teaching price sensitivity to teenagers in business studies lessons can be difficult, but one of my favourite activities concerns this very topic.

At the start of the lesson, students are asked to quickly note down their most recent purchases. Then, in pairs, they share and rank the items, putting those they would avoid or substitute for other items if the price went up at the bottom of the list. Items at the top of the list, which would still be purchased, are price insensitive.

The classroom is then transformed into Ludlam's Mocktail Bar. Each team of three students is given cups, straws and coloured juices: they have 20 minutes to make and market a product to sell to a neighbouring class. In my instructions, I tell them that they have to consider price, product appearance, promotion and where to place the mocktail in the classroom to attract the visiting consumers.

A frantic laboratory emerges as drinks are mixed and arguments over marketing and price rage. I usually give the class a five-minute warning before it is time for the judges to arrive. …

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