Magazine article Independent Banker

The Giving Season

Magazine article Independent Banker

The Giving Season

Article excerpt

Like so many of my community banker breth- ren, I simply love the holidays. It's a time for family, friends and all-around good cheer. At Pendleton Community Bank, we deck the halls and everywhere else in between. We love to show our holiday spirit and show our custom- ers and communities that we're right there with them-celebrating the season's special magic and meaning.

We all know that the holidays are a particular time for giving, and as community bankers, giving is something we do best throughout the year. We do it when we make a character loan to that small business that might otherwise not have been able to get startup capital to open up down on Main Street. We do it when we lend to the young family that's buying their first home. We do it when we help our customers plan for retirement, whether that's tomorrow or years down the road.

The point is, giving is something that all of us community bankers do in various ways on a daily basis. Yes, we're running a business, but there's much more to it than that. We want to ensure that our banks make a difference, a real difference in the lives of our customers and the health of our communities.

And charitable work is no exception. As proven by ICBA's National Com- munity Bank Service Awards, which : announced each year at ICBA's annual convention, ICBA Community Banking Live, community banks top the list in giving back to their communities in a philan- thropic way. Community banks want to help their communities-not only because it's the right thing to do, but also because it's a good business practice. …

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