Magazine article Independent Banker

Social Media Matters_

Magazine article Independent Banker

Social Media Matters_

Article excerpt

Spread the Holiday Cheer through Social Media

Connect with us: www.icba.org/socialmedia

Social media articles: www.independentbanker.org/social-media-matters

It's that time of year when holiday music is play- ing on the radio, lights and decorations are strung up in the neighborhood and everyone is full of cheer. Why not celebrate along with the community through your social media channels? Here are four ways to spread the holiday cheer:

1. Host a holiday giveaway contest. Invite fans and followers to tweet, like, share or post about their favorite local holiday happenings and provide a prize incentive. Be creative and offer something only a community bank can offer, such as gift cards to a local restaurant or holiday gifts from the local craft store. Bonus points to all those who promote their local small businesses in some way!

2. Pair your annual events with a social media component. Whether it's an annual charity drive or photos with Santa, your community bank can connect with customers socially by remind- ing them about the holiday event, as well as posting photos of the event afterwards. There can also be a social component to the event, such as hosting a photo booth and allowing attendees to retrieve their photos on your Facebookpage.

3. Feature different happenings in yeur branches or community. Whether it's decorated trees, warm ginger cookies or a local school choir singing carols, there's always something going on during the holiday season that really only makes sense to report on social media. …

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