Magazine article Screen International

GoDigital, Variance Form Amplify

Magazine article Screen International

GoDigital, Variance Form Amplify

Article excerpt

Top brass at both companies have launched an all-rights distributor and will attend Sundance to hunt for product.

Amplify will release seven to 10 films a year across all platforms in bespoke patterns that best suit the title.

GoDigital and Variance will continue to exist as separate brands and operate their digital and independent and international cinema specialties, respectively.

GoDigital CEO Logan Mulvey (pictured) will serve as Amplify CEO. Variance Films president Dylan Marchetti becomes evp of theatrical distribution and marketing and will join former Focus Features executive Kent Sanderson, the new company's evp of distribution and merchandising, in the New York City office.

"Dylan and his team at Variance are among the best in the business as theatrical distributors and marketers, and I am truly looking forward to seeing their talents applied to a wider array of films at Amplify," said Mulvey. …

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