Magazine article The Times Higher Education Supplement : THE

WikiTweaks: PR Staff Wield the Airbrush for Warts and All Removal: News

Magazine article The Times Higher Education Supplement : THE

WikiTweaks: PR Staff Wield the Airbrush for Warts and All Removal: News

Article excerpt

Press offices attempt news management via popular data source. David Matthews reports.

University press officers have been deleting negative information and finessing critical passages on their institutions' Wikipedia pages, breaking the online encyclopedia's guidelines in the process.

The revelations fuel debate over how far universities should go in burnishing their image in an era of higher tuition fees and greater competition for students.

In August, London Metropolitan University's press office attempted to delete a section about comments made last year by vice-chancellor Malcolm Gillies, who said he was considering an alcohol ban on parts of the campus because conservative Muslim students considered the substance "immoral".

Using an account called LondonMetropolitanUniversityPR, the press office also tried to remove a section on London Met's apology to China for giving the Dalai Lama an honorary doctorate in 2008.

The Wikipedia account has since been banned by an administrator for "promotional editing" and representing a group rather than an individual. The deleted sections have been reinstated by other Wikipedia users. Between November 2012 and March this year, anonymous users with IP addresses traceable to London Met's location tried to delete the section on "alcohol-free zones" on three occasions.

A spokesman for the university admitted that the named account had been used by the press office, but he did not know who was responsible for the anonymous edits.

He added that the press office was no longer editing Wikipedia.

Public relations staff are "very strongly discouraged" by the website's guidelines from editing Wikipedia entries about their employers. But users with a conflict of interest are permitted to remove "spam and revert unambiguous vandalism", or correct spelling and grammatical mistakes.

Changes to the University of the Arts London page reveal the editing of passages by its press office in May 2012.

A section outlining staff and course cuts was given a more positive spin, ending: "the university has consolidated and is looking to the future with cautious optimism".

A spokeswoman for the institution said that the page had been updated "at the request of senior staff, who felt that the information was out of date and in some respects inaccurate". She added that the user had declared her identity in advance.

In November 2011, the University of Wales press office removed references to the institution's abolition and a section on a BBC undercover investigation that uncovered alleged visa fraud at a linked college. …

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